OpenAI is expanding Codex beyond software development with new tools for analysts, marketers, sales teams, designers, investors, and bankers. In a June 2 product post, the company said Codex now includes role-specific plugins, a preview of shareable Sites, and annotations that let users refine work in place.
The company said more than 5 million people use Codex every week. According to OpenAI, non-developers now account for about 20% of overall Codex users and are growing more than three times as fast as developers.
OpenAI said the changes are meant to make Codex fit more kinds of knowledge work. Inside OpenAI, the company said non-technical teams use Codex to build internal apps, prepare executive materials, create dashboards, and turn creative briefs into work that matches brand and design constraints.
At Zapier, according to OpenAI, teams use Codex to pull knowledge from Slack, Google Docs, and Coda, then turn that context into postmortems, incident response plans, and feature tickets. At NVIDIA, OpenAI said researchers use Codex to speed up experiment workflows, including finding research ideas and writing scripts for machine learning infrastructure.
The biggest change is a set of six new role-specific plugins. OpenAI said the plugins bundle apps, skills, instructions, and workflows, and together cover 62 popular apps and 110 skills. The new plugins are built for data analytics, creative production, sales, product design, public equity investing, and investment banking.
For analysts and business teams, the data analytics plugin is designed to answer questions with data, explain metric changes, and create reports and dashboards using tools such as Snowflake, Databricks Genie, Hex, and Tableau. OpenAI said the creative production plugin helps marketing and creative teams turn briefs into campaign boards, ad variations, lifestyle shots, and ecommerce-ready image sets using tools including Figma, Canva, Shutterstock, Picsart, and Fal.
The sales plugin is meant to help teams find high-priority accounts and signals, prepare for meetings, complete follow-ups, update customer records, build close plans, and review at-risk deals. OpenAI said it works with Salesforce, HubSpot, Slack, Outreach, Clay, Rox, and Actively.
OpenAI also introduced a product design plugin for early ideas and prototypes, a public equity investing plugin for market and company analysis, and an investment banking plugin for pitch materials, comparable-company analysis, and diligence work. The company said more role-specific plugins are coming, including Corporate Finance, Private Equity Investing, Marketing Strategy, Strategy Consulting, and Legal.
OpenAI said teams can adapt the plugins to their own workflows or build and share custom plugins for their own systems and processes. The company said it is also building toward an open ecosystem where partners can create and deploy their own plugins directly in Codex and ChatGPT.
The second major feature is Sites. OpenAI said Sites is in preview for business and enterprise customers and lets Codex create and share interactive, hosted websites and apps. The company described Sites as a canvas for ideas, analysis, and plans that can become dashboards, planners, review workspaces, project boards, galleries, and lightweight tools.
According to OpenAI, Sites can be shared with anyone in a workspace through a URL. The company said teams can use them to explore work, contribute input, track progress, and make decisions together.
OpenAI gave examples such as a customer review page with product updates, usage trends, open questions, and next steps; a scenario planner built from a financial model; and a product launch hub that keeps messaging, milestones, owners, and decisions in one place. The company said Sites can also be used to track a major project, guide customer service reps, or store creative briefs.
OpenAI said it is working with early partners including Wix, Base44, Replit, Lovable, Figma, Webflow, and Emergent as it builds the Sites ecosystem.
The third feature is annotations. OpenAI said developers already use annotations in Codex to refine code, Markdown files, and websites. The new version extends that same idea to documents, spreadsheets, and slides.
With annotations, users can select a specific part of a file and ask Codex to change only that section. OpenAI said examples include changing the font on a navigation bar in a site, asking where a claim in an investment thesis came from, or requesting a clearer label on a chart in a slide.
The company said this should make Codex more useful after the first draft, when work needs judgment, feedback, and iteration. OpenAI said role-specific plugins are rolling out in supported regions and can be installed from the Codex plugin directory. For Business and Enterprise workspaces, admins can control underlying app permissions in workspace settings. Sites are rolling out in preview for Business and Enterprise teams through the Codex app, and Enterprise admins can enable Sites in admin settings.
